Privacy Policy

Last Updated – 12/10/2021

Berkeley Life and L2G North America, Inc. together with their subsidiaries and affiliates (“Berkeley Life”, “we”, “our” or “us”) respect the privacy of your personally identifiable information. This Privacy Policy applies to the websites, social media pages, mobile applications and online services that are owned or controlled by Berkeley Life (the “Sites”) and provides information about what personally identifiable information Berkeley Life collects and how we use that information. This Privacy Policy also provides instructions on what to do if you do not want your personally identifiable information collected or shared when you visit our Sites, contact our company or respond to our advertisements and promotions.



From time-to-time Berkeley Life may collect your personal information. The types of personal information we may collect from you can vary according to the method through which it was attained.

Below are the types of personal information we collect:

Information you give us: We receive and store information provided by our customers at various site locations and instances in relation to the services we provide including, but not limited to, when you create an online membership/account, make a purchase, communicate with us via social media, write a product review, create a wish list, participate in events, contests, or promotions, contact our customer care team or post other customer-generated content to our Sites. Examples of information we may collect include, but are not limited to, your full name, age, gender, email address, phone number, shipping address, billing information and payment details (such as billing address, credit card details, and other sensitive financial information, specifically for the purpose of completing your transaction), username and password for your membership/account, a record of your product orders and purchase history, your shopping behaviour and preferences, information provided by you through your interactions with us in social media, location and geographic information that could be collected if you use our mobile site or app, professional information, for example data you may provide about your business. You can choose not to provide certain information, but then you might not be able to take advantage of some of our services.

Automatic Information: We automatically collect and store certain types of information about your use of our Sites and services, including information about your interaction with content and services available through our Sites. Like many websites, we use “cookies” and other unique identifiers, and we obtain certain types of information when your web browser or device accesses our Sites. Examples of the information we may collect and analyze include the location of your device or computer; the internet protocol (IP) address used to connect your computer to the internet; the type of internet browser you are using, the type of computer operating system you are using and the domain name of the website from which you linked to our website, promotion or advertisement.

Information from other sources: We might receive information about you from other sources, such as updated delivery and address information from our carriers, which we use to correct our records and deliver your next purchase more easily.

These are currently the primary ways in which we gather information, however, we may also collect data through other channels or methods in the future.


We collect and use your information to operate, develop and improve the products and services we offer our customers.

Purchase and delivery of products: We use your information to take and handle orders, deliver products and process payments.

To communicate with you: We may use your information to contact you via email or through other mediums to send you order-related messages, such as order confirmation and shipment confirmation notices and to respond to your requests and questions. We may also send you newsletters and additional email messages about our products, services, contests, and promotions that we feel may be of interest to you. We use information to communicate with you about your account, purchases or our relationship. We may contact you about your account or for feedback. We might also contact you about this Privacy Policy or our Terms and Conditions.

Provide and improve products and services: We use your information to better understand your needs and the ways in which we can improve our products, services and Sites. We also use your information to analyze performance, fix errors, and improve the usability and effectiveness of our Sites.

Advertising: We use your information to send you product information and special promotional offers from Berkeley Life that we think may be of interest to you.

Personalization: We also might use your information to customize your experience with us.

To comply with legal obligations: In some circumstances, we may need to collect and use your information to comply with specific legal obligations.

Fraud prevention: Sometimes it is necessary to use personal information to prevent and detect fraud. We reserve the right at all times to disclose any information where required or permitted by law, including protecting the interests of Berkeley Life and its customers.

We use information for security purposes: Where legally permitted, we may use your information to protect our company, our customers, and our Sites.

We use information for marketing purposes. For example, we might send you information about new products or services or special offers. We might also use your information to send you ads about our products, services and offers.


We use cookies and other similar technologies to provide, protect and promote our services to you. We do this to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services, site experiences, and tools in the future. We use third-party website analytics tools that automatically collect non-personally identifiable information from your browser to our server logs whenever you interact with our Sites. Such information includes, but is not limited to, IP address, pages viewed, site navigation patterns, details about the devices used to access the Internet and our Sites, and geo-location tracking information if you are accessing our Sites from a mobile device. You may be able to adjust the preferences on your browser or device to change your device’s acceptance of cookies but doing so may limit our ability to provide content tailored to you. We may collect and store non-personally identifiable usage information (including frequency and number of visitors to our Sites). Such data is used only in aggregate form and in a manner that assures your anonymity. We may provide this anonymous, aggregated information to our partners; and our partners may additionally use such information in order to determine general usage patterns and trends in an effort to provide you with an improved online experience.


  1. E-MAIL OPT OUTIf you no longer wish to receive emails and other promotional communications from us, you may select the unsubscribe link which is present in each email you receive. You may also customize your communication preferences by accessing the email preference center in your Berkeley Life account page and adjusting your settings accordingly.
  2. TEXT MESSAGE OPT-OUT To stop receiving mobile alerts and promotional text messages from Berkeley Life, simply text “STOP” in response to any text message you receive from us. Message and data rates may apply.
  3. DIRECT MAIL OPT-OUT To opt-out of receiving our direct mail, you may send us an email at [email protected] or contact us in writing on contact page.
  4. TARGETED ADVERTISING – COOKIE OPT-OUT As stated above, this website uses targeted advertising technology through the use of cookies and other internet-based technology. If you prefer not to receive targeted advertising while browsing our website you may opt out by adjusting your browser settings, [email protected] or contacting us directly on contact page.


By providing us with your personally identifiable information, you are consenting to the terms of this Privacy Policy and to our collection, use and disclosure of your personally identifiable information as described here in our Privacy Policy. If personally identifiable information for someone other than yourself is submitted to us by you, you represent that you have received the authority to submit such information prior to doing so and such authority included permission for us to use the information in accordance with this Privacy Policy. If you do not want your personally identifiable information collected, please either: (i) follow the procedures, where available, indicated at the point of collection to “opt out” so that your personally identifiable information is not collected; or (ii) where an “opt out” is not offered, do not submit personally identifiable information to us. If you have submitted personally identifiable information and wish to withdraw your consent to its retention, use or disclosure, please contact us by email at [email protected] . You may withdraw your consent, subject to legal or contractual restrictions and reasonable notice.


Third-Party Service Providers: We may use third party service providers to perform certain services on our behalf, such as web site hosting, providing web site usage analytics, sending email or other communications, providing marketing assistance and data analysis, providing consumer affairs services, fulfilling and processing orders, or performing other administrative services. Insofar as we are legally permitted to do so, we may provide these service providers with access to your personal information so that they can carry out the services they are performing for you or for us. Some of these service providers may collect information directly from you on our behalf; in such cases, these service providers are not permitted to use your personal information for their own use. We use a third-party payment processor and a third-party shipping agent to ensure the payment and delivery of your purchased products. We may use other third parties for other services from time to time. These third parties have no authority to use your personal information for their own promotional purposes. To assist us in our efforts to provide you with product information and promotional offers, we may share your information with other companies or organizations not directly associated with Berkeley Life for marketing purposes. We may also use and augment the information we collect with information that we obtain from other sources, such as public databases, social media platforms and other third parties. To that end, we may contact you directly and we may disclose personally identifiable information to related entities and marketing partners in support of joint marketing and promotional activities, to third party agents responsible for administering such marketing and promotional activities on our behalf.

Where you consent to share your information with third parties: You may be presented with an opportunity to receive information and/or marketing offers from one or more third parties. If you agree at that time to have your personal information shared, your personal information will be disclosed to such third parties and will be subject to the privacy policy and practices of that third party. We are not responsible for the privacy policies and practices of third parties, and, if you later decide that you no longer want to receive communications from a third party, you will need to contact that third party directly.

Promotions: We may offer contests, and other promotions that may require registration. By participating in a promotion, you are agreeing to the official rules that govern that promotion, which may contain specific requirements of you, including, insofar as it is legally permitted to do so, allowing the sponsor(s) of the promotion to use your name, voice or likeness in advertising or marketing associated with the promotion. If you choose to enter a promotion, your personal information may be disclosed to third parties or the public in connection with the administration of such promotion.

When we are legally permitted to share information: We may disclose your information: i) as required by law, such as to comply with a legal process; ii) when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.

Business sale or transfer: If Berkeley Life is involved in a merger, acquisition, or sale of all or a portion of its assets it may be necessary to share your information with the relevant third party purchaser.

Information shared publicly by you: Any personal information or image content you voluntarily disclose online in a manner that other users can view (including, but not limited to product reviews and comments on social media pages) becomes publicly available, and can be read, collected, and may be used by others to send you unsolicited messages. Your membership name, email, or other information may also be displayed when you post comments or upload images via our Sites. We are not responsible for the personal information you select to disclose on our Sites.

Information we collect from you may be transferred to, or stored at, a destination in the United States or another destination outside of the United States. It may be processed by staff operating in these locations who work for us or for one of our suppliers. Such staff may be engaged in, among other things, the processing of your payment details and the provision of support services. If you live outside of the United States, you understand and agree that we may transfer your information to the United States. U.S. laws may not afford the same level or protection as those in other countries.


Berkeley Life takes the protection of your personally identifiable information very seriously. We have implemented physical, electronic and managerial procedures designed to protect the integrity, security and appropriate use of the personally identifiable information we collect. It is Berkeley Life’s policy not to retain personally identifiable information longer than required for its intended purpose. However, Berkeley Life cannot guarantee that unauthorized third parties will never be able to defeat our security measures. We make no warranties as to the security of any information that you submit electronically, the submission of which is done at your own risk. Berkeley Life is not responsible for the data collection and use practices of companies or organizations to which our Sites may provide links.


You can access, update, or change your personal information and communication preferences by signing into your Berkeley Life account and modifying your preferences at your discretion. You can choose not to provide us with any or all of the information we specify or request, but then you may not be able to create an account with us or to take advantage of some or all of our features. If you would like to request information about the collection of your personal information or gain access to or deletion of your personal information please contact us at [email protected] . In order for us to be able to respond to your request and deal with it effectively, it’s necessary that we know who you are. To make a verifiable request you must provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative thereof; describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it. We may be prohibited from dealing with a request if we are unable to verify your identity and therefore confirm the personal information in our possession actually relates to you. We will not discriminate against any customer for exercising their rights under applicable privacy legislation.


Our Sites where this Privacy Policy is found is meant for adults. We do not knowingly collect personal information from children under 18 without permission from a parent or guardian. If you are a parent or legal guardian and think your child under 18 has given us information, you can contact us at [email protected] .


Berkeley Life may, at any time and without notice, modify and update this Privacy Policy by revising it on the Sites. Your continued use of the Sites constitutes your acceptance of any such revisions. You should therefore periodically visit this page to review the current Privacy Policy.


We welcome your questions, comments, and concerns about this Privacy Policy and our Sites. You can reach us at: 1449 S. Michigan Ave., Unit 449, Chicago, IL 60605 or at [email protected] .